The popularity of auctions in this market is evidence that thorough research and strategic marketing will result in a highly successful auction in a unique market.
Sound and Lighting is a specialty division of Swensonauctioneers. Their approach to auctions for this industry is similar to that of all their speciality type sales: research the market, determine the key players, and execute a targeted advertising plan to a focused group of potential buyers.
They have found that the more defined the audience, the more creative one must be in gaining access to the buying population. Also, the more defined the audience, the more effective one-to-one marketing techniques such as personalized email become. At Swensonauctioneers, they have proven success in all of these areas.
